Dotcom Nutrition
We've
visited a lot of startups, heard a lot of business plans, met a lot
of CEO's, and seen a lot of junk food. Seems like no dotcom is
complete without a kitchen full of sugary delicacies for the
hard-working web folk. But not everyone thinks Twizzlers are the key
to productivity.
When you're working in the dotcom world one thing's for sure, you
learn to live on junk food, and the cheaper, the better.
"So basically, I got 2 weeks worth of Top Ramen down here," says
one dotcom employee. "I got two loaves of bread, here's the jelly to
go with the peanut butter and we keep it cold so you got the
contrast. That whole thing can feed you for 2 weeks and it only
costs $5!"
Dotcom junk food origins can be traced back to early-stage startup
money-saving techniques. Now, it's right there with long hours and
colorful toys. But not everybody sees donuts as the path to
profitability.
David Dewald works at video game developer Electronic Arts in
Redwood City, but he doesn't sit around much. Dewald runs the
company's 25,000 square foot fitness center where employees can
exercise any way they like on their lunch hour.
Now with all these options, you'd think EA employees would have
the best health in the Silicon Valley, but you would be wrong. With
the industry's younger workforce, Dewald says it's hard to change
the snacking habits of junk food junkies who still have their
health.
"They're not looking ahead to the future," says Dewald. "It's really
important to be paying attention to the changes in your body so you
gotta slack off on the candy bars. If you put a Clif bar with a
piece of fruit, either some grapes or bananas, you'd have a third of
the fiber you need in a day that helps you feel full."
Gigi Acker is the founder of Nutrition Insights, a nutrition
communications company in Los Altos. She works at EA every Wednesday
confidentially counseling junk-food dependent employees toward
better health habits.
"Food is pleasure," says Acker. "People are working long days and
looking to give themselves pleasure. Snacking is no longer an option
but a necessity in these long workdays. And yet people don't plan
that they're gonna be hungry at 3-4pm. The typical lunch lasts about
3 hours, so at 3-4 the most convenient thing they can do is go grab
candy from the candy jar, or go to the vending machine."
Acker says finding healthy snacks is easy, the hard part is saying
'no' to the less healthy snacks stocked in so many dotcom kitchens.
"I think companies could look a little closer at what they're
offering to their employees," says Acker. "Offer some comfort foods,
and also offer foods that are gonna sustain energy for employees."
With facilities that beat most commercial gyms, EA is way ahead
of the game. But even the smallest start-ups might be wise to forgo
the red vines. After all, if you can chill out your employees' blood
sugar levels, you can concentrate more on your swinging stock price.
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